We trust in these ingredients
von Teresa Nguyen
07 June 2023
As athletes, we have high expectations of ourselves and our performance. For that, we always give 100%. And it's no different with our work on newkee: we put all our heart and soul into the development of the products to make a natural care routine possible without compromise.
But what does the newkee product world actually look like? What is behind our idea, what is in our products - and which ingredients have we deliberately avoided?
This is what we stand for
Live consciously, act mindfully: As athletes who spend a lot of time outdoors every day, also love nature in their private lives and actively look after their health, this is particularly important to us.
That is why we are taking a completely new approach with newkee: Our goal was to create products that we can put all our trust in. Because they are good for the skin, provide all-round care and protect it from environmental influences such as the sun's rays. And we are sure: With our exclusively essential, natural and vegan ingredients with maximum skin compatibility, we have succeeded in this – without any compromises.
With newkee, we want to enrich the lives of active people with a high demand for quality in their care products every day: Simplify their care routine and give them essential products for skin and hair that they can trust 100%.
Angie: "It is simply important to me that I can trust the products I use 100% and that they are suitable for the skin – without any ifs and buts. That was very important to me, and with newkee we knew: If we do it, we do it right."
At the same time, we are also aware of our ecological and social responsibility – and want to fully live up to it with the design of our products: For example, by making our contribution to climate and environmental protection with recyclable packaging materials and the vegan, microplastic-free formulation.
What's (not) in it: our ingredients
We founded newkee out of this aspiration. The result is a small number of essential products: In our eyes, the ultimate foundation of gentle but effective skin and hair care. With newkee, we want to strengthen the physiological skin and protective barrier and keep it in balance – both in everyday life and during sports.
No chance for allergies
Manuel: "Because I used to have some allergies, it was important to me that our products are absolutely fragrance-free. Besides, it can be unpleasant in the dressing room, especially in team sports, if everyone uses a different fragrance – you quickly feel overwhelmed by it. And the best scent is your own fresh body odour anyway."
And that doesn't just apply to the cubicle: we like our own personal scent best in every situation in life. That's why we believe that fragrances have no place in our products. And dyes and preservatives are also not to be found at newkee - just like silicones and microplastics.
What's in it instead? Selected, exclusively vegan ingredients that support the natural function of the skin and care for it in a gentle way.
Angie: "I am a big fan of the newkee hand cream (no. 04) with cold-pressed macadamia nut oil and a complex of skin-like lipids – I always have it with me everywhere. It absorbs quickly and is also suitable for dry and demanding skin. Just the thing for me!"
Absolutely skin-friendly and protective, even for sensitive skin - these are the properties not only of our hand cream, but of all newkee products. The reason for this is the combination of innovative formulations and effective active ingredients – and that is what makes newkee products so unique.
Would you like more examples? In our shampoo (no. 01) and body wash (no. 02), fine ingredients such as lime blossom extract and eyebright ensure gentle cleansing with a nourishing effect, while the panthenol contained has a moisturising effect and protects the (head) skin from drying out. A well-rounded product that turns every morning routine into a treat for the whole body.
Simply safe sun protection
Manuel: "For me personally, the sun protection with sun protection factor 50+ is a real highlight. I'm outdoors every day and therefore permanently exposed to the sun, so I need a sunscreen that protects me reliably."
The newkee Daily Sunscreen 50+ takes on this challenge: With a balanced UV-A/UV-B broadband filter system on an organic basis, it protects the skin equally from sunburn, from premature, light-induced skin ageing and also from the negative effects of oxidative stress caused by Blue Light. Of course, it was especially important to us that it is waterproof and sweat-resistant – because only in this way can it offer active people really good protection.
In short: our newkee products are full of selected, finely coordinated ingredients - and do 100% without:
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Preservatives
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Microplastics
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Fragrances
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Colourings and preservatives
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Allergens
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Animal ingredients
That's what it says: The right number for the best care routine.
At newkee, we attach great importance to the essential character. For us, this means that we deliberately keep our range small - because we believe that the skin only needs a few, but essential active ingredients for good cleansing and gentle and effective skin and hair care. It is precisely these active ingredients that we use for newkee – and we also do away with anything that pollutes the hair, skin and environment without providing any additional benefit.
What is the point of a large range of face or hand creams if one product already contains all the essential substances? This is our approach, which we consistently pursue with newkee: For every product, there is only one version at newkee.
Another special feature with which we underline the essential character at newkee: The numbering with which we have deliberately put our products in a well thought-out order – for a simple and coherent care routine for every day.
Manuel: "We have numbered our products to outline a certain routine. In sport, we rely on daily routines - and that also applies to our skincare. So we want to make it as easy as possible for newkee customers to test and try out the products."