Privacy policy





The person responsible for data processing is: Deutsche Kosmetikwerke AG Zu den Sandbeeten 5 35043 Marburg Email: info@newkee.de

Thank you for your interest in our online shop. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.



1. Access data and hosting

You can visit our websites without providing any personal information. Each time you access a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in the correct presentation of our offer, which are overriding in the context of a balancing of interests in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. All access data is deleted at the latest seven days after the end of your visit to the site.


1.1 Hosting
The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in designated forms on this website are processed on their servers. If you have any questions about our service providers and the basis of our relationship with them, please contact them as described in this Privacy Policy.Our service providers are located and/or use servers in the following countries for which the European Commission has determined by decision that they provide an adequate level of data protection: CanadaOur service providers are located and/or use servers in the USA and in other countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.

1.2 Content Delivery Network
For the purpose of a shorter loading time, we use a so-called Content Delivery Network ("CDN") for some offers. With this service, content, e.g. large media files, are delivered via regionally distributed servers of external CDN service providers. Therefore, access data is processed on the servers of the service providers. Our service providers work for us within the framework of order processing. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision of the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.  If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.




2. Data processing for contract processing and for contacting us

2.1 Data processing for contract handling

For the purpose of contract processing (incl. enquiries about and processing of any existing warranty and performance fault claims as well as any statutory update obligations) in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as in these cases we absolutely need the data to process the contract and we cannot send the order without their specification. Which data is collected can be seen from the respective input forms. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and dispatch processing, can be found in the following sections of this data protection declaration. After complete processing of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 (1) sentence 1 lit. c DSGVO, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Merchandise management system

We use merchandise management systems of external service providers for order and contract processing. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2.2 Customer account
Insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening the customer account as well as for storing your data for further future orders on our website. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

2.3 Contact
Within the scope of customer communication, we collect personal data in order to process your enquiries in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such because in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. After your enquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 Para. 1 Sentence 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.


3. Data processing for the purpose of shipping
In order to fulfil the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.


Data transfer to shipping service providers for the purpose of shipping notification
If you have given us your express consent to do so during or after your order, we will pass on your e-mail address to the selected shipping service provider on the basis of this consent in accordance with Art. 6 (1) sentence 1 lit. a DSGVO so that the shipping service provider can contact you before delivery for the purpose of delivery notification or coordination. You can revoke your consent at any time by sending a message to the contact option described in this data protection declaration or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
General Logistics Systems Germany GmbH & Co. OHGGLS, Germany-Straße 1 - 7, 36286 Neuenstein, Germany
United Parcel Service Deutschland S.à r.l. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany
Hermes Germany GmbH, Essener Straße 89, 22419 Hamburg, Germany
DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

4. Data processing for payment handling

We work with these partners to process payments in our online shop: technical service providers, credit institutions, payment service providers.


4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the fulfilment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies. If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimisation of our payment processes

If necessary, we give our service providers further data, which they use together with the data necessary for the processing of the payment as our order processors for the purpose of fraud prevention and the optimisation of our payment processes (e.g. invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 (1) sentence 1 lit. f DSGVO, this serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.

4.3 Identity and credit check when selecting Klarna payment services

Klarna Direct Debit, Purchase on Account via Klarna, Klarna Instalment PurchaseIf you decide to use the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we request your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO that we may transmit to Klarna the data necessary for the processing of the payment and an identity and credit check. In Germany, the credit agencies named in Klarna's data protection declaration may be used for the identity and credit check. Klarna uses the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time vis-à-vis Klarna.



5. Advertising by e-mail

5.1 E-mail newsletter with registration, newsletter tracking with separate consent
If you register for our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO.Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter.
After unsubscribing, we will delete your e-mail address from the list of recipients unless you have expressly consented to further use of your data in accordance with Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
If you have additionally given us your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO to analyse our newsletter, we will also analyse your interaction with our newsletter by measuring, storing and evaluating opening rates and click-through rates for the purpose of designing future newsletter campaigns ("newsletter tracking"). For this evaluation, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we link in particular the following "newsletter data" the page from which the page was requested (so-called referrer URL), the date and time of the call, the description of the type of web browser used, the IP address of the requesting computer, the e-mail address, the date and time of registration and confirmation and the single-pixel technologies with your e-mail address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID. Unsubscribing from newsletter tracking is possible at any time and can be done either by sending a message to the contact option described or via a link provided for this purpose in the newsletter. The information is stored for as long as you are subscribed to the newsletter.


5.2 Newsletter mailing
The newsletter and the newsletter tracking shown above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.Our service providers are located and/or use servers in the following countries for which the European Commission has determined by decision that an adequate level of data protection exists: United Kingdom.
Our service providers are located and/or use servers in these countries: USA, Australia. There is no adequacy decision by the European Commission for this country/these countries. Our cooperation with them is based on these guarantees: European Commission standard data protection clauses.

We use Klaviyo on our website. Kalviyo is an email marketing service. The service provider is the American company Klaviyo, 125 Summer St, Boston, MA 02110, USA. Klaviyo processes data from you, including in the USA. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the lawfulness and security of the data processing.
Klaviyo uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 DSGVO) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to and stored in third countries such as the USA. Through these clauses, Klaviyo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places:
The Data Processing Agreement, which complies with the standard contractual clauses, can be found at https://www.klaviyo.com/legal/dpa
For information on the data processed through the use of Klaviyo, please refer to the Privacy Policy at  Privacy Policy auf https://www.klaviyo.com/legal/privacy-policy


6. Cookies and further technologies

6.1 General Information
In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognise your browser on your next visit (persistent cookies). When you use our online services, we use technologies that are absolutely necessary in order to be able to provide the telemedia service you have expressly requested. The storage of information in your terminal device or access to information that is already stored in your terminal device does not require your consent in this respect.For functions that are not absolutely necessary, the storage of information in your terminal device or access to information that is already stored in your terminal device requires your consent. We would like to point out that if you do not give your consent, parts of the website may not be available for unrestricted use. Any consent you may have given will remain valid until you adjust or reset the respective settings in your end device.Any downstream data processing through cookies and other technologies We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). Through these technologies, IP address, time of visit, device and browser information as well as information on your use of our website (e.g. information on the contents of the shopping cart) are collected and processed. Within the framework of a balancing of interests, this serves overriding legitimate interests in an optimised presentation of our offer in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.
In addition, we use technologies to comply with the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) and for web analytics and online marketing. Further information on this, including the respective legal basis for the data processing, can be found in the following sections of this privacy policy.
You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
If you have consented to the use of the technologies pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.
Alternatively, you can also access the following link: newkee.de/pages/cookies. If you do not accept cookies, the functionality of our website may be limited.


6.2 GDPR Legal Cookie Consent Management Platform
On our website, we use GDPR Legal Cookie to inform you about the cookies and the other technologies we use on our website, as well as to obtain, manage and document your consent, if required, to the processing of your personal data by these technologies. This is necessary pursuant to Art. 6 (1) p. 1 lit. c DSGVO to comply with our legal obligation under Art. 7 (1) DSGVO to be able to prove your consent to the processing of your personal data to which we are subject. GDPR Legal Cookie is an offer of beeclever GmbH, Friedrich-Mohr-Str. 1, 56070 Koblenz, Germany, which processes your data on our behalf.After you submit your cookie declaration on our website, Cookiebot's web server stores your anonymised IP address, the date and time of your declaration, browser information, the URL from which the declaration was sent, information about your consent behaviour and an anonymous random key. In addition, a cookie is used that contains the information about your consent behaviour and the key. Your data will be deleted after twelve months, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7. Use of cookies and other technologies for web analysis and advertising purposes

Insofar as you have given your consent to this in accordance with Art. 6 (1) sentence 1 lit. a DSGVO, we use the following cookies and other third-party technologies on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". Further information including the basis of our cooperation with the individual providers can be found in the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 Use of Google services for web analysis and advertising purposes
We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), as described below. The information automatically collected by Google technologies about your use of our website is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.  If your IP address is collected via Google technologies, it will be shortened by activating IP anonymisation before being stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information on data processing by Google can be found in Google's privacy policy.

Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other Google data. The data processing is carried out on the basis of an order processing agreement by Google.
For the purpose of optimised marketing of our website, we have activated the data release settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between data controllers. We have no influence on the subsequent data processing by Google.
We also use the Google Optimize extension function of Google Analytics to create and carry out tests.
For the purpose of optimised marketing of our website, we use the so-called User ID function. With the help of this function, we can assign a unique, permanent ID to your interaction data of one or more sessions on our online sites and thus analyse your user behaviour across devices and sessions.
For web analysis, the Google Analytics Google Signals extension function enables so-called "cross-device tracking". Insofar as your internet-enabled devices are linked to your Google account and you have activated the "personalised advertising" setting in your Google account, Google can create reports about your usage behaviour (in particular the cross-device user figures), even if you change your terminal device. We do not process any personal data in this respect, we only receive statistics compiled on the basis of Google Signals.For web analysis and advertising purposes, the so-called DoubleClick cookie enables the recognition of your browser when visiting other websites through the Google Analytics extension function. Google will use this information to compile reports on website activity and to provide other services related to website usage.

Google Ads
For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information on your use of our website) and by means of a pseudonymous CookieID and on the basis of the pages you visit. Any further data processing will only take place if you have activated the "personalised advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behaviour when you have accessed our website via a Google Ads advertisement. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.

Google reCAPTCHA
For the purpose of protecting against misuse of our web forms and spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information and information on your use of our website) and analyses your use of our website by means of a so-called JavaScript and cookies. In addition, other cookies stored by Google services in your browser are evaluated. No personal data is read out or stored from the input fields of the respective form.

Google Fonts
For the uniform presentation of the content on our website, data (IP address, time of visit, device and browser information) is collected by the script code "Google Fonts", transmitted to Google and subsequently processed by Google. We have no influence on this subsequent data processing.

YouTube Video Plugin
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and subsequently processed by Google only when you play a video.


7.2 Use of Facebook services for web analysis and advertising purposesUse of Facebook Pixel
We use the Facebook Pixel as part of the technologies of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland") described below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms.
In the context of so-called extended data matching, information that can be used to identify individuals (e.g. names, e-mail addresses and telephone numbers) is also collected and stored in hashed form for matching purposes.
For this purpose, when you visit our website, a cookie is automatically set by the Facebook Pixel, which automatically enables recognition of your browser when you visit other websites by means of a pseudonymous CookieID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalised and group-based advertising. The information automatically collected by Facebook (by Meta) technologies about your use of our website is generally transmitted to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. If the transfer of data to the USA falls within our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information on data processing by Facebook can be found in Facebook's privacy policy (by Meta).

Facebook Analytics
As part of the Facebook Business Tools, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. The data processing is carried out on the basis of an order processing agreement by Facebook (by Meta). Their analysis serves the optimal presentation and marketing of our website.

Facebook Ads (Advertising Manager)
Through Facebook Ads, we advertise this website on Facebook (by Meta) as well as on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, the data processing is carried out on the basis of an agreement between joint controllers pursuant to Art. 26 DSGVO. The joint responsibility is limited to the collection of the data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.
Based on the statistics about visitor activity on our website generated via Facebook Pixel, we run group-based advertising on Facebook (by Meta) via Facebook Custom Audience by determining the characteristics of the respective target group.
In the context of the extended data matching that takes place to determine the respective target group (see above), Facebook (by Meta) acts as our processor.
Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behaviour on our website, we operate personalised advertising via Facebook Pixel remarketing.
Via Facebook Pixel Conversions, we measure your subsequent usage behaviour for web analytics and event tracking when you have reached our website via an ad from Facebook Ads. The data processing is carried out on the basis of an order processing agreement by Facebook (by Meta).

7.3 Other providers of web analytics and online marketing services

Use of Vimeo video plugin for the integration of third-party content
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the video plugin from Vimeo LLC, 555 West 18th Street, New York 10011, USA ("Vimeo"), transmitted to Vimeo and subsequently processed by Vimeo. The data processing takes place on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO. Google Analytics is automatically integrated in the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our website will be transmitted to and stored by Google on servers operated by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Your IP address is shortened before being stored on Google's servers by activating IP anonymisation. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. We have no influence or access to the data processing by Vimeo including the settings and results of Google Analytics. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

8. Integration of the Trusted Shops Trustbadge/other widgets

Trusted Shops widgets (e.g. Trusted Shops Trustbadge) are integrated on this website to display Trusted Shops services (e.g. seal of approval, collected ratings) and to offer Trusted Shops products to shoppers after an order has been placed.This serves to protect our legitimate interests in optimal marketing by enabling secure shopping in accordance with Art. 6 (1) p. 1 lit. f DSGVO, which prevail in the context of a balancing of interests. The trust badge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne (Trusted Shops), with which we are jointly responsible under data protection law pursuant to Art. 26 DSGVO. Within the framework of this data protection notice, we inform you in the following about the essential contents of the contract in accordance with Art. 26 (2) DSGVO. Within the framework of the joint responsibility between us and Trusted Shops GmbH, please contact Trusted Shops GmbH if you have any data protection questions or wish to assert your rights. Further information on data protection can be found in the following link here. Independently of this, you can also always contact us using the contact option described in this data protection declaration. Your enquiry will then, if necessary, be passed on to the other person responsible for answering it.


8.1 Data processing when integrating the trust badge/other widgets
The trust badge is provided within the framework of joint responsibility by a US CDN provider (content delivery network). An appropriate level of data protection is ensured by standard data protection clauses and further contractual measures. Further information on the data protection of Trusted Shops GmbH can be found here. When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up. The IP address is anonymised immediately after collection so that the stored data cannot be assigned to you personally. The anonymised data is used in particular for statistical purposes and for error analysis.

8.2 Data processing after order completion
After the order has been completed, your email address, which has been hashed using a cryptological one-way function, is transmitted to Trusted Shops GmbH. The legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO. This serves to check whether you are already registered for services with Trusted Shops GmbH and is therefore necessary for the fulfilment of our and Trusted Shops' overriding legitimate interests in the provision of the buyer protection linked to the specific order in each case and the transactional evaluation services in accordance with Art. 6 (1) sentence 1 lit. f DSGVO. If this is the case, further processing will be carried out in accordance with the contractual agreement between you and Trusted Shops. If you have not yet registered for the services, you will subsequently be given the opportunity to do so for the first time. Further processing after registration also depends on the contractual agreement with Trusted Shops GmbH. If you do not register, all transmitted data will be automatically deleted by Trusted Shops GmbH and a personal reference is then no longer possible. Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 para. 1 lit. f DSGVO for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA through standard data protection clauses and further contractual measures and in the case of Israel through an adequacy decision.

9. Social Media

9.1 Social Plugins from Facebook (by Meta), Twitter, Instagram (by Meta), Pinterest
Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection is established with the servers of the respective provider when our website is called up. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser where you can click on the Like or Share button, for example.

9.2 Our online presence on Facebook (by Meta), Twitter, Instagram (by Meta), Youtube, Pinterest, LinkedIn
Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the data protection notices of the providers linked below. Should you still require assistance in this regard, you can contact us.
Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is generally transmitted to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.  Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.
Twitter is a service of Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). The information automatically collected by Twitter about your use of our online presence on Twitter is generally transmitted to a server of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.
Instagram (by Meta) is a service of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is generally transmitted to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.  Data processing in the context of visiting an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.
YouTube is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.
Pinterest is a service of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is generally transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.
LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is generally transmitted to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

10. Contact options and your rights


10.1 Your rights

As a data subject, you have the following rights: pursuant to Art. 15 of the GDPR, the right to request information about your personal data processed by us to the extent specified therein; pursuant to Art. 16 of the GDPR, the right to request the correction of inaccurate or incomplete personal data stored by us without undue delay; pursuant to Art. 17 GDPR the right to request the erasure of your personal data stored by us, unless further processing is necessary for the exercise of the right to freedom of expression and information; for compliance with a legal obligation; for reasons of public interest or for the establishment, exercise or defence of legal claims; pursuant to Art. 18 DSGVO, the right to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you; the processing is unlawful, but you object to its erasure; we no longer require the data, but you need it for the assertion, exercise or defence of legal claims; or you object to the processing of your personal data pursuant to Art. 21 DSGVO; in accordance with Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller; in accordance with Art. 77 DSGVO, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

Right to object Insofar as we process personal data as explained above in order to protect our legitimate interests, which are outweighed within the framework of a balance of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object on grounds relating to your particular situation. After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.


10.2 Contact options
If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consent given or objection to a certain use of data, please contact us directly using the contact details in our imprint.