Die newkee Gesichtspflege Produkte

The correct order for facial care

von Katharina Marin

14 October 2025

The ideal routine for facial care

Facial skin reacts quickly to external influences, stress, or improper care. To keep it healthy and allow products to work effectively, not only is the choice of products crucial, but also the order of application. A consistent routine ensures that the skin is optimally nourished and protected.

Step 1: Cleaning

Cleansing is the first step in any facial care routine . It removes dirt, excess sebum, and residue. Without this step, subsequent products cannot effectively penetrate the skin. In the morning, a gentle cleanser is usually sufficient, while in the evening, a more thorough cleanse is recommended, especially if sunscreen or makeup has been worn.

Step 2: Toner

After cleansing, the skin is receptive. A toner restores the natural pH balance and prepares the skin for the next steps. Furthermore, soothing or moisturizing ingredients can already provide initial skincare benefits.

Step 3: Serum

Serums are highly concentrated skincare products containing specific active ingredients that penetrate deeper into the skin. Depending on skin type and condition, serums can moisturize, soothe, or protect against environmental damage. They are always applied before cream to ensure their ingredients can work effectively.

Step 4: Eye care

The skin around the eyes is thinner and more sensitive than the rest of the face. It therefore requires targeted care to prevent dryness and keep the area supple. Eye cream should be applied before face cream so that it can work directly on this sensitive area.

Step 5: Moisturizing Care

Face cream forms the basis of daily skincare. It includes lighter products like serums, moisturizes the skin, and strengthens its protective barrier. During the day, a light texture with integrated SPF is recommended, while in the evening, a richer cream is appropriate to support skin regeneration.

Step 6: Sunscreen

UV radiation is the biggest factor in skin aging. That's why sunscreen should be the last step in your morning skincare routine. It forms a protective layer and prevents damage from the sun's rays. This step is also essential on cloudy days, as UV light can permanently weaken the skin barrier.

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Evening routine: Regeneration

In the evening, sunscreen is omitted; instead, the focus is on regeneration. After cleansing, toning, and serum, a night cream supports the skin during its rest phase. It helps retain moisture and strengthen the skin's natural barrier.

Facial care for sensitive skin

Particularly sensitive skin benefits from minimalist formulas without fragrances and unnecessary additives. This reduces the risk of irritation and keeps the skin resilient.

Avoid typical mistakes

Many problems arise from an incorrect order or the omission of individual steps. Serums are often applied after cream, which blocks their effectiveness, or sunscreen is skipped. Using too many products at once can also overload the skin. A simple, clearly structured routine with coordinated steps is the most effective.

Conclusion on the correct order for facial care

The order of your facial care routine is crucial so that your skin can absorb all the active ingredients and be optimally protected. Cleanser, toner, serum, eye cream, moisturizer, and sunscreen form the foundation of your morning routine. In the evening, a rich moisturizer replaces the UV protection and supports regeneration. With a consistent routine, your skin stays healthy, balanced, and resilient.