Wie pflege ich mein Gesicht richtig? Der komplette Guide

How do I properly care for my face? The complete guide

von Katharina Marin

10 September 2025

How do I properly care for my face?

Our facial skin is sensitive, exposed to daily stresses, and often shows our overall health first. With the right care, it stays fresh, healthy, and resilient. But how do you establish an optimal routine? What ingredients does the skin need? And what factors are important depending on skin type, season, and age?

Here you will find the complete overview – with a sample routine for morning and evening, valuable tips and the right products from newkee facial care .

Why facial care is so important

Facial skin is thinner than in many other areas and has hardly any protective reserves. It loses moisture more quickly, reacts sensitively to environmental influences, and ages prematurely. With a tailored skincare routine, you can:

  • retain moisture

  • Preventing UV damage

  • strengthen the skin barrier

  • Soothe irritations

  • slow down the aging process

The 4 pillars of facial care

  1. Cleansing – mild, to remove dirt and sebum.

  2. Daytime care – moisture and protection, ideally with integrated SPF.

  3. Active ingredients – specifically used ingredients such as hyaluronic acid and niacinamide.

  4. Nighttime regeneration – richer care to support the skin's recovery.

Example routine for morning & evening

In the morning

  1. Gentle cleansing – removes sweat and residue from the night.

  2. Serum – the newkee face serum with hyaluronic acid and niacinamide for moisture and an even complexion.

  3. Day cream – the face cream day SPF 15 provides moisture and light protection against UV radiation.

  4. Sun protection – the face sunscreen 50+ effectively protects against light-induced skin aging. For the lips: lip balm SPF 30 .

At evening

  1. Cleansing – removes makeup, dirt and environmental residues.

  2. Serum – again the face serum , to supply the skin with hyaluronic acid and niacinamide overnight.

  3. Night cream – the face cream night supports regeneration and provides intensive care.

This gives you a clear, uncomplicated routine that can be easily integrated into everyday life.

Skincare according to skin type

  • Dry skin : Hyaluronic acid serum + rich night cream.

  • Oily skin : Lightweight textures with niacinamide.

  • Sensitive skin : Fragrance-free creams that soothe.

  • Combination skin : Use serum as a base, then adjust with cream in specific zones.

Seasonal care

  • Winter : Rich night cream against dry air from heating.

  • Summer : Lightweight textures and high sun protection (SPF 50+).

  • Spring/Autumn : Combination of moisture and protection against temperature fluctuations.

Care according to life stages

  • From age 20 : Focus on hydration and sun protection.

  • From age 30 : Treat the first signs of aging with hyaluronic acid and niacinamide.

  • From age 40 : Strengthen the skin barrier, use richer skincare.

  • From age 50 onwards : Regeneration, rich creams and consistent UV protection are essential.
    You can find a detailed overview specifically for mature skin in the article "Facial care for mature skin" .

Common mistakes in facial care

  • Use sunscreen only in summer.

  • Combining too many products.

  • Cleaning too aggressively.

  • Don't be patient with active ingredients – skin needs time to adjust.

Conclusion on the topic

Proper facial care means: cleansing, protecting during the day, nourishing with active ingredients, and regenerating at night. With a clear routine and the right ingredients – hyaluronic acid, niacinamide, moisture, and sun protection – your skin will stay healthy and radiant in the long term.

You can find the right products in the newkee facial care range – vegan, fragrance-free and focused on the essentials.