Die richtige Gesichtspflege ab 50!

The right facial care for those over 50!

von Katharina Marin

19 September 2025

Facial care for those over 50 – the best tips for women and men

Skin changes with age – these changes become particularly noticeable after 50. Wrinkles deepen, skin loses elasticity, appears drier, and regenerates more slowly. But with the right facial care after 50, you can do a lot for a healthy, vibrant complexion. Both women and men benefit from a tailored routine that moisturizes, strengthens the skin barrier, and makes the complexion look fresher again.

Ingredients that really work from age 50 onwards

ingredient

Effect on the skin

Included in

Hydrolyzed Hyaluronic Acid / Sodium Hyaluronate

Intensely binds moisture, plumps up the skin, reduces dryness lines

face cream day, face cream night, face serum

Squalane

Softens the skin, protects against moisture loss, strengthens the barrier

face cream day, face cream night

Shea butter (Butyrospermum Parkii butter)

Rich care, smoothes, relieves dryness

face cream day, face cream night

Cocoa butter (Theobroma Cacao Seed Butter)

Nourishes the skin, improves elasticity

face cream day, face cream night

Coconut oil (Cocos Nucifera Oil)

It has a smoothing effect and supports skin elasticity.

face cream day, face cream night

Niacinamide

Refines pores, combats pigmentation spots, strengthens the skin barrier

face serum

Panthenol

Soothes irritated skin, moisturizes, supports regeneration

face cream day, face cream night

Ceramide NP

Strengthen the skin barrier, protect against moisture loss

face cream day, face cream night

Tocopherol (Vitamin E)

Antioxidant, protects against free radicals, prevents skin aging

face cream day, face cream night

Plankton extract

It has an antioxidant effect and supports cell renewal.

face cream day, face cream night

Bioflavonoids

They neutralize free radicals and protect against oxidative stress.

face cream day, face cream night

Urea & Sodium PCA

Moisture reservoirs, making the skin supple

face serum

These active ingredients are specifically designed to nourish mature skin from age 50 onwards, strengthen its resilience and give it a fresher appearance.

Facial care routine for those over 50

  1. Gentle cleansing – thorough, but without drying out the skin.

  2. Morning moisturizer – e.g. the 05 face cream day SPF 15 with hyaluronic acid, squalane and shea butter

  3. Sunscreen – a daily companion, even on cloudy days

  4. Evening serum – the 06 face serum with niacinamide, urea and hyaluronic acid works intensively and in a targeted manner

  5. Overnight regenerationthe 05 face cream night with ceramides, panthenol and cocoa butter supports the skin's recovery.

You can find more inspiration for your routine in the newkee facial care collection .

Additional tips for healthy skin after 50

In addition to classic skincare products, there are a number of factors that can provide extra support for the skin. Consistent care of often-neglected areas is particularly important: the neck, décolleté, and the delicate eye area. These areas react quickly to a lack of moisture and clearly show the signs of aging. A light eye cream with soothing ingredients such as panthenol or moisturizing hyaluronic acid can visibly reduce puffiness and fine lines. For the neck and décolleté, rich creams with ceramides and shea butter are ideal, as they strengthen the skin barrier and make the tissue appear smoother.

Regular, gentle exfoliation is also a great addition. It removes dead skin cells, increasing the skin's ability to absorb active ingredients. Enzymatic peels or products containing lactic acid are particularly mild, as they don't irritate the skin but instead give it a fresh glow. Used once or twice a week, they can significantly improve the appearance of the complexion.

Another important aspect is internal support. Supplements containing antioxidants, omega-3 fatty acids, or hyaluronic acid can be beneficial in promoting skin hydration and elasticity. It is crucial to choose high-quality products and consult a doctor to determine the correct dosage.

Lifestyle habits also have a significant impact. Regular outdoor time promotes blood circulation and oxygenation of the skin. At the same time, UV protection should always be remembered. Drinking enough water, consciously incorporating breaks into daily life, and reducing stress are also factors that can positively influence the complexion.

Conclusion: Targeted approach to facial care from age 50

With the right ingredients like hyaluronic acid, squalane, shea butter, niacinamide, ceramides, and antioxidants, skin over 50 stays vital, smooth, and radiant for longer. Women benefit from intensive moisturizing care to combat dryness and age spots, while men benefit from uncomplicated, fragrance-free products that protect and strengthen.

If you want to delve deeper, our article "How do I properly care for my face – the complete guide" is worth reading.