By age 40, our skin often appears drier, more sensitive, and less elastic than it did a few years ago. This isn't because it suddenly becomes "old," but rather because cell activity gradually declines. The skin regenerates more slowly, produces less collagen, and no longer retains moisture as effectively. Understanding your skin during this phase allows you to do a lot for a healthy, balanced complexion with simple, targeted steps.

How skin changes after age 40

From the fourth decade of life onwards, the skin becomes thinner and less moisturized. Collagen and elastin, which provide firmness and elasticity, are produced more slowly. At the same time, the fat content decreases – the skin loses elasticity, fine lines appear, and pigmentation irregularities become more visible.

These changes are part of the natural skin aging process. However, their effects can be significantly reduced through a conscious skincare routine and a healthy lifestyle. The key is not to over-care for the skin, but to provide targeted support – with moisture, protection, and regeneration.

Moisture – the most important basis

Moisture is now the central building block of every skincare routine. Well-hydrated skin stays elastic, smoother, and more resilient for longer. Serums with hyaluronic acid or niacinamide can help restore the skin's moisture balance.

A product like the 06 newkee face serum is a good example – light, moisturizing, and effective without feeling heavy. The brand is less important than the regularity of use: applying a serum under your cream morning and evening can stabilize the skin in the long term.

Daytime protection

During the day, protection is paramount. UV rays, fine dust, and oxidative stress put a strain on the skin and accelerate its aging. Therefore, a daily moisturizer with SPF should be a matter of course – regardless of the season or weather.

Antioxidants such as vitamins C and E, or plant extracts, provide additional support by neutralizing free radicals and strengthening the skin barrier. A combination of light moisturizer and sunscreen is often perfectly sufficient to protect the skin during the day.

Regeneration at night

At night, the skin repairs itself. It needs lipids, nutrients, and support for cell regeneration. A night cream with restorative ingredients – such as retinol, peptides, or ceramides – can improve skin texture and replenish lost moisture.

Products like the 05 face cream night support this regeneration without overloading the skin. It's important that the skincare feels pleasant and noticeably soothes the skin overnight.

The sensitive eye area

The skin around the eyes is particularly thin and almost devoid of sebaceous glands. Fine lines usually appear here first. Special eye care or a mild moisturizing serum is often sufficient to alleviate dryness and keep the skin elastic.

Small rituals – such as gently patting in skincare products or light massage movements – promote blood circulation and ensure a fresh look in the morning.

Gentle cleansing

Cleansing should be thorough but gentle on the skin. Avoid alcohol-based or highly foaming products now, as they weaken the skin's protective acid mantle. A mild, pH-neutral cleanser or cleansing oil removes dirt without drying out the skin.

It is important that the skin remains soft and not tight after cleansing. This allows it to better absorb subsequent skincare products.

Lips and neck – often forgotten

It's not just the face that changes with age. Lips and neck also benefit from regular care. The skin on the lips becomes thinner and more sensitive with age. A nourishing balm with UV protection, like the 03 lip balm SPF 30 , protects it from drying out and helps prevent wrinkles. The neck, in turn, benefits from the same care as the face – moisture and sun protection are crucial here as well.

Sun protection – every day

UV rays are the strongest external factor in skin aging. They promote the breakdown of collagen and contribute to age spots. Therefore, daily sun protection is essential, even on overcast days.

A lightweight product like the O1 daily sunscreen 50+ can be easily integrated into your morning routine. It protects against UVA and UVB radiation without weighing down the skin. Regular use slows down the aging process in the long term – more visibly than any anti-aging cream.

Lifestyle and skin balance

Skincare works best when combined with a healthy lifestyle. A varied diet rich in fresh fruits, vegetables, nuts, and healthy fats provides the skin with antioxidants and strengthens its defenses. Sufficient sleep, exercise, and stress reduction also contribute to healthy skin.

Smoking, alcohol, and lack of sleep, on the other hand, promote inflammation and accelerate the breakdown of collagen. Avoiding these factors supports the skin from within – entirely without expensive cosmetics.

Conclusion on facial care at 40

At 40, skin changes, but it loses none of its beauty. What it needs most now is attention. A simple, regular routine with gentle cleansing, hydration, daytime protection, and nighttime regeneration is key.

One possible structure looks like this.

Morning cleansing serum day cream with UV protection
Evening cleansing serum night cream

Less is often more. Skin benefits most from consistency, rest, and carefully chosen products. 40 isn't an age to lose your youth – it's the moment when skincare finally makes sense.